Understanding BookBetter plans
What each plan includes and costs.
BookBetter has three plans:
Starter (Free) - Up to 35 bookings per month - Email notifications (confirmations, reminders, cancellations) - Calendar sync (.ics downloads + Google Calendar links) - Reschedule proposals - Payments and deposits via Stripe - Directory listing on BookBetter search
Growth ($19/month) - Everything in Starter - Unlimited bookings - 50 SMS/month (buy packs or pay overage for more) - Add 1 staff member for +$10/mo (optional add-on) - Respond to and moderate client reviews - Toggle "Powered by BookBetter" badge - Advanced analytics
Business ($49/month) - Everything in Growth - Up to 5 staff members included (+$10/mo per extra staff beyond 5) - Individual staff calendars with roles (Owner, Manager, Staff) - Per-staff availability scheduling - 300 SMS/month included - Full white-label (remove all BookBetter branding) - Branded email and SMS sender name - Custom subdomain (your-slug.thebookbetter.com)
Annual billing saves ~17%: - Growth: $190/year ($15.83/mo) - Business: $490/year (~$41/mo)
No marketplace commissions — ever. Pass-through Stripe processing fees only (2.9% + 30¢).
SMS add-ons (Growth and Business): - SMS Pack: 100 messages for $2.50 — buy in Settings → Notifications - Overage: $0.03/SMS after your monthly quota is used